Performance Marketing & Content Specialist

Salary: €3000 - €3800 EUR/month gross (before tax) based on your skills and experience

Location: Vilnius, Lithuania (Hybrid)

Schedule: 1 FTE (40 hours/week)

We are Baltic Assist, an outsourcing company specializing in innovative remote career solutions. We provide exciting opportunities on a global level, fostering long-term cooperation between top talent and our partners. By cultivating a desirable environment, our people are empowered to excel and engage with a community of diverse professionals. With a commitment to efficiency and innovation, Baltic Assist aims to be the go-to choice for seeking rewarding careers.

What you'll be doing

Join a growing company that helps businesses streamline operations, improve efficiency, and achieve sustainable growth through software, digitalization, and IT solutions. You'll become part of a collaborative and entrepreneurial team where marketing plays a key role in strengthening the company's market presence and generating new business opportunities.

Working closely with the GTM Strategist, you'll be responsible for executing marketing initiatives across content, website, email, and paid channels. This is a hands-on execution role focused on bringing strategy to life rather than defining it.

How you’ll spend your day

• Managing and maintaining the marketing content calendar;
• Creating, scheduling, and publishing content across social media channels;
• Developing campaign assets and marketing materials;
• Supporting personal branding initiatives for company leaders;
• Building, managing, and optimizing Google Ads and social advertising campaigns;
• Creating and maintaining website pages using existing CMS components;
• Building campaign-specific landing pages;
• Optimizing website pages and landing pages to improve conversions and CTA performance;
• Ensuring website content stays aligned with ongoing campaigns and messaging;
• Conducting keyword and audience research;
• Creating and managing email marketing campaigns through marketing automation platforms;
• Writing campaign copy, social content, and marketing materials aligned with the brand voice;
• Creating visuals and marketing assets using Canva;
• Monitoring campaign performance and optimizing campaigns based on results;
• Tracking KPIs and reporting on marketing performance;
• Maintaining marketing workflows and ensuring consistent execution across all channels.

You'll be successful if you have

• Hands-on experience with Google Ads;
• Experience with social advertising platforms;
• Experience with marketing automation tools;
• Strong content creation and copywriting skills;
• Strong English skills, both written and spoken;
• Good visual and design sense;
• Experience creating visuals and marketing assets with Canva;
• Experience executing multi-channel marketing campaigns across content, paid advertising, email, and website channels;
• Experience building and optimizing web pages in a CMS;
• Ability to analyze campaign performance and identify opportunities for improvement;
• Ability to work independently from a briefing;
• Strong organizational skills and an execution-focused mindset.

Nice to have

• Experience with Photoshop or similar design tools;
• Experience with LinkedIn-focused B2B marketing;
• Experience supporting founder or team personal branding initiatives;
• Experience with landing page optimization and A/B testing;
• Experience in SaaS, technology, or agency environments;
• Familiarity with basic video editing tools.

What we offer

• Flexible work options, including a hybrid work model, to help you thrive in your career while maintaining a healthy work-life balance;
• The opportunity to work with an international client and contribute directly to their growth and marketing success;
• One fully paid sick day per quarter after the probation period to support you in emergency situations;
• The opportunity to work from abroad after the probation period;
• Excellent resources and opportunities for personal and professional development;
• Company-wide events and monthly team-building activities to foster collaboration and connection;
• A modern office space located in one of Vilnius' top business centres, with a shared car parking system

At Baltic Assist, we believe that the strength of our team lies in the diversity of our backgrounds and perspectives. We are fully committed to promoting equal opportunities at every stage of our recruitment and selection processes. Recruitment at Baltic Assist is based solely on individual merit, qualifications, and professional competence. Our shortlisting, interviewing, and selection practices are conducted without discrimination on the grounds of gender identity or expression, sexual orientation, marital or civil partnership status, race, nationality, ethnic origin, religion or beliefs, age, veteran status, disability, medical condition, pregnancy or parental status, trade union membership, or any other protected characteristics.

By applying to this position, candidates acknowledge and consent that any information provided during the application process or available on the communication channels through which they were contacted (e.g., LinkedIn, email, or other professional platforms) may be collected, stored, and processed by Baltic Assist solely for recruitment purposes.

Baltic Assist is committed to protecting your personal data in compliance with the General Data Protection Regulation (GDPR). All information collected during the recruitment process will be handled securely and used exclusively for recruitment purposes. Your data will not be shared with unauthorized parties, and it will be retained only as long as necessary for the recruitment process or as required by applicable laws. By applying, you consent to the processing of your personal data in accordance with our privacy policy and GDPR guidelines.